Privacy policy

Last updated: 2026-05-09

OptVeg ("we", "us") is operated as a sole-trader product (United Kingdom). This page explains what we collect, why, and what we do with it. Plain language. No dark patterns.

What we collect

Search queries. When you use the search bar, we store the dish name you typed, a slugified key, whether we found a cached match, and an anonymous session ID (a random UUID generated server-side per request). We do not store your IP address against the query, and we do not link queries to a user identity.

Email addresses (only when you opt in). If you submit your email via "Notify me when the app launches" or a similar form, we store the email and the trigger context (where you submitted from, e.g. "landing_page" or the dish name from a no-match prompt). We use this to email you once when the iOS / Android apps launch, plus occasional update emails about features that materially change. You can unsubscribe at any time by replying to any email; we'll delete your row.

Analytics. We use Plausible Analytics, a privacy-first, cookie-free analytics service hosted in the EU. Plausible records page views and a small set of custom events (search submitted, swap completed, email captured). It does not track you across sites, does not use cookies, and does not collect personal data. We see aggregate counts only.

What we don't collect

We don't use cookies for tracking. We don't run ads. We don't share or sell data with anyone. We don't run third-party trackers (Google Analytics, Meta Pixel, Hotjar, etc.).

Where data is stored

Search queries and emails are stored in our Postgres database hosted by Supabase (EU region). The marketing site is hosted on Cloudflare Pages; the app is hosted on Railway. Data is encrypted at rest and in transit.

Your rights (UK GDPR)

You can ask us to delete any email you submitted by replying to any email we send, or by emailing hello@optveg.app. We'll delete the row within 7 days. Search queries are anonymous; there's nothing tying them to you to delete.

You can ask for a data export of any email or capture associated with your address by emailing the same address.

Changes to this policy

If we change anything material, we'll update the date above and email everyone on the launch list. No surprises.

Contact

hello@optveg.appfor any privacy question, any time.